Interior

Kith — a retail system

Concept study · three store formats

Project
Kith — a retail system
Discipline
Interior / retail
Year
2024
Visualisation of the store — a stone counter in the middle, a dark timber wall with cap shelving and a brass rail to the left, a street window and a suspended brass rail of shirts to the right; floor in alternating green and beige marble.
01Visualisation
Visualisation of the café area — marble tables with bentwood chairs, cereal dispensers in a lit niche, collectible figures on a backlit shelf and a wall of glass blocks.
02VisualisationThe café
Visualisation of the shoe room — two travertine walls with a dense grid of cantilevered shoe shelves lit by a ring of ceiling spots, and two rounded seating boulders on a timber floor.
03VisualisationThe shoe wall
Night visualisation of the pop-up pavilion from the front — a glazed front between two piers of relief blocks embossed with the Kith name, a backlit sign above the entrance and lit flower troughs to either side.
04VisualisationThe front
The same pavilion from the side, showing the full wall of embossed relief blocks and the depth of the volume.
05VisualisationThe module whole
The pop-up seen from above with the roof removed — a backlit gridded wall carrying a large Kith logo, footwear displays to either side, and a stand and small counter by the entrance.
06VisualisationThe layout from above
Visualisation of the shopping-centre unit — curved walls, an oval luminous ceiling, a lit central column clad in footwear, and a wall of metal lockers marked Kith beside a flower wall.
07VisualisationThe sales floor
A second view of the same unit — a metal counter beneath a suspended lit planter carrying the logo, with curved shelves of collectibles and books to the left.
08VisualisationCounter and curated shelf

A retail system for three different formats: a working bricks-and-mortar store, a pop-up, and a unit in a shopping centre. The concept works with varying intensity of footfall, different lengths of visit and a different relationship to the surroundings in each. One principle holds them together: precisely composed presentation of the product, depth of material, and light that leads movement through the space.

The bricks-and-mortar store is conceived for long-term operation and repeat visits. It combines firmly defined product zones with flexible areas for seasonal collections, accessories and limited editions. Materials and built-in elements form a stable frame that lets a changing range come forward.

The pop-up carries the Kith identity into a temporary, emphatic installation. A modular structure allows it to answer a particular location, and to be assembled, altered and reused quickly. The façade makes an image of the brand on its own; the interior makes a short, intense route between product, detail and experience.

The shopping-centre store is built on quick orientation. A clear grid of product walls, an open central floor and concentrated lighting let both the range and the character of the brand be read at once, in an environment of high footfall.

The result is an adaptable system that changes with its location while keeping one consistent character for the brand.